Wednesday, May 2, 2012

Media Moment

I saw this posted online with quite a few comments, so I thought it would be perfect.  What is Reebok trying to say about women? Why is it okay for men to cheat on women, and why is it being compared to a work out? When placed in a situation are viewers really going to think through what the ad is saying or just find it 'humorous'?
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3 comments:

  1. Maria StavropoulosMay 3, 2012 at 6:07 PM

    Whattt! I can't believe Reebok would even think about making this an advertisement and think that it's ok! Maybe Reebok wants customers to think of relationships as being temporary and ones workout and health as being more stable and longterm. I do believe that there are people out there who find this ad humorous but I also believe that there are alot more men and women who disagree with this.

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  2. AnonymousMay 3, 2012 at 6:40 PM

    WOW!! This is quite comical! Clearly Reebok is undermining women in this ad. I think it's also saying that it's okay to conduct such insidious behavior. "Cheat on your girlfriend, not your diet" has the same connotation too. I think Reebok uses the word 'cheat' because staying fit is a commitment that relates to relationships. Reebok uses an image of a muscular man's hand to promote fitness. "Cheat on your girlfriend, not your workout" is perpetuating a sense of masculinity in men. Do you think the way the media has represented cheating celebrities like Sandra Bullock and Jesse James or Tiger Woods and Elin Nordegren, has helped promote this type of advertisement in society? It seems there is no significance to marriage or commitment anymore. Hopefully, everyone will find this ad humorous. Whoever doesn't is a pompous ass!

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  3. Vincent WongsopaMay 6, 2012 at 12:48 PM

    I would've never thought a reputable company as Reebok would approve of this ad. It's become quite ridiculous how they've portrayed a workout to be more important than a girlfriend. I agree with Maria about how I could see some men and women finding this ad humorous but for the most part, projecting the masculinity in men and degrading the femininity in women is quite absurd. So sad.

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