I was browsing the web the other day and stumbled upon this article and it really stood out to me, especially as I am an avid moviegoer and always wanted to work in the movie industry. When I saw the title, "
Guess What? Women Buy More Movie Tickets Than Men," I said to myself, I've have to check this out. MPAA site where they have annual statistics, and currently from 2010-2011, women make up 51% of moviegoers vs 49% of men. Based on these stats, Silverstein goes on to say that "The future is female.", who wrote this article picked up this fact from the
So my question is, why do you think women go to the movies more? If women is the future market, how do you think this may affect advertising? Have you seen more ads catered to more men or women based on these stats, or no change at all?