In this commercial a veiled Muslim woman, as mother/wife, tends to children as her veiled husband returns home from work and asks if the children have finished their homework. She responds with a yes they have and tells him it is now time for him to do his homework then the commercial says take Snafi so you can fulfill your homework. Juxtaposing this advertisement against U.S. media for similar products much can be inferred of the cultural context and even more when joined with this week's readings regarding media's representation of Muslim men and women throughout the Middle East. Unlike the U.S. media's representation of Muslim, veiled women being oppressed, hidden in harems and kept strictly as sex slaves to the males this Saudi advertisement shows a woman in control of her sexuality - making demands directly to her husband as opposed to being the passive subject to the man's whim and control as a sex slave. The ad offers a product to assist the tired from work at end of day man to meet the needs and demands of his wife as opposed to meet the demands of a man's lack of confidence in himself to be resolved through sexual activity and domination, such as is often seen in U.S. media.
"We are a culture not a costume" reads the print as a young girl holds up the costume bag for a 'Geisha Costume'
But costumes are just fun, I think. Or are they subversive expressions of hiearchies that exist in our society? Can someone mean will when they dress this way. Personally, one halloween, I wore a hat I got in Chinatown, and gave everyone fortune cookies as a halloween gift. I don't know if I would have worn that costume if I had seen this ad campaign and the message it brings up.
As I was standing outside of Hunter, I spotted this ad on the side of a M103 bus:
(The bus was in motion so I couldn't take a picture of the ad, but this is the same ad as a billboard in LA.)
In the ad, Svedka is selling their vodka by using their well-known Fembot. This ad features her lying down, back arched and buxom chest out, with the words "I send mixed messages" above her.
Do you think this ad can be viewed as a play on the idea of a mixed drink, i.e. a cranberry vodka, or is t using Fembot's sex appeal to sell their product? Why would an alcohol company create a mascot like Fembot?
There has been some online debate about this ad and if it is helping to progress the gender norms or reinstating that deviating from the norms is just "weird". My question for you is, who do you think the intended audience is for this commercial? Be as specific as possible.
This is an article I found on Gothamist (a NY news blog) about a bus in Brooklyn that is privately owned but publicly operated and it discriminates against women due to the religious community it caters to:
Religion is an interesting topic when it comes to the treatment of women. I was raised in a Jewish household. Growing up, I was always pretty disturbed when my mother would drag me to synagogue over the weekend or for a holiday. Women in the temple were basically instructed to idolize the men and were not even allowed to share the same prayer room. And this was a conservative Jewish setting, I'm sure it's way worse in a Hasidic (the extreme Orthodox) Jewish prayer setting.
To my knowledge, most or all religions discriminate against women. Do you think there's a way to approach the topic of feminism with religious groups without imposing on their rights to lead a religious lifestyle? How can religions move forward with equality among men and women if the texts that determine these religious lifestyles (bible, torah, Quran) cast women as insignificant characters alongside men playing superior lead roles?
Found this link posted by a couple different blogs I follow:
Thought it was funny/interesting/annoying. What do you guys think of this? Does it make Occupy Wall Street more/less inviting for women/men/both? Does it effect the image of the protestors (positively/negatively) in general to have a site like this on the web?
Dan posted a link for this video that I have embedded here.
In the future, Dan, please create a context for your post. Explain why you posted it and ask a question of the class to illicit a response from them.
Here is a post from feministing.com that discusses this ad...