This is an ad campaign launching in Ohio by students fed up with stereotypical ethnic halloween costumes.
"We are a culture not a costume" reads the print as a young girl holds up the costume bag for a 'Geisha Costume'
But costumes are just fun, I think. Or are they subversive expressions of hiearchies that exist in our society? Can someone mean will when they dress this way. Personally, one halloween, I wore a hat I got in Chinatown, and gave everyone fortune cookies as a halloween gift. I don't know if I would have worn that costume if I had seen this ad campaign and the message it brings up.