Friday, October 21, 2011


There has been some online debate about this ad and if it is helping to progress the gender norms or reinstating that deviating from the norms is just "weird". My question for you is, who do you think the intended audience is for this commercial? Be as specific as possible.


  1. I think this commercial is pretty clever because it seems to be poking fun at the semi-uptight, traditional mother while praising the little girl for her tomboy behavior. I say this because at the end the mother accepts the girl's toy garage by calling it "beautiful." I think Tide was trying something new out here, and it seems to work.

  2. The intended audience for this advertisement is definitely middle to upper class white women with families.

  3. I saw this yesterday and was kind of appalled at the commercial. I guess the Mother is trying to accept the fact that her child won't wear pink, but at the same time she seems disgusted by it. The intended audience, in a very very specific sense, is probably parents of children who aren't meeting their 'expectations' of what they want their child to be.