
Not sure if you guys have seen this yet...But holy shit. This photoshopping madness has to stop.

The third week we discussed the articles “Stuart Hall and Cultural Studies” and "Inventing the Cosmo Girl" and I thought about these readings specifically when I saw a blog about this Maxim image, which I had seen a few years ago. A friend of the blogger mentions something about shaving and how it only became a societal norm a century ago. She says, "if one were to dig just an inch deep into the origins of what is considered ‘girly’ as of this moment, he would see cunning marketers of previously unneeded products all the way. A screaming example: shaving one’s legs etc was not introduced as a norm till about may be a century ago or so, and for thousands of years before that femme fatales did just fine a la naturale. So it’s all a matter of taste and culture." I know this is a fairly simple statement but it reignited the ideas presented in the third week's discussion/ readings. Hall states, “in the case of our Cosmo woman, the surface meaning is a woman, but the reason that image was put together in the way it was has little to do with being a woman, naturally speaking (page 4).” In the Maxim image it seems the Cosmo woman would be the bikini-clad "cured" feminist. In class we spoke about the given meaning vs. the true meaning, the Maxim image brought me to these ideas since there is an agenda in creating a feeling the woman on the far left is somehow unfeminine, while the one on the far right is perfect. The discussion from the third week brought up these ideas, which have continued to appear in more recent discussions when we speak about who controls the media that's often presented to the masses. Ultimately, powerful men (mainly white) and politicians or industry producers play a part in controlling advertisements and media, and they are the ones who would benefit from all women not questioning their roles. By leading women away from "dangerous" thoughts about cutting off penises to more simplistic thoughts about sexy cars, societal roles won't change and men can remain the dominate sex. The discussion from the third week, as well as more recent discussions, have continued to enforce my thoughts that the media producers are mainly men, and therefore we don't see as many powerful women in mainstream media productions. I found this piece interesting because it made me realize the importance of language and meaning. We ascribe certain words without thinking of the implications of its true meaning. Popular uses of language is used for the experience of the hegemonic structure. How many times have we said 'Fireman' instead of 'Fire Fighter', 'mail man' instead of 'mail carrier' or 'mail person'? It can be difficult to realize how truly gendered our language is when it is embedded into our everyday way of speaking.First of all, when we look at the non-human world through gender-colored-glasses, which is what we do when we describe it using gendered language, it's hardly a shock that we "see" our own gender patterns everywhere. Second, these kinds of perceptions can end up justifying bad social practices. Once we believe that male domination is just natural, it's a very small step to believing that it's inevitable—and, for some people, that it's divinely ordained or otherwise meant to be.
This latest Elle magazine cover recently sparked controversy. Leaving aside the obvious airbrushing, the powers that be decided that it would be best to keep Melissa McCarthy, a plus-sized actress, entirely covered up, hiding her body under an unflattering, oversized coat. A month earlier, on the cover of the September 2013 issue, Kate Upton appeared in a body hugging red dress.