While doing my usual internet browsing I came across an advertisement that really struck me and left me speechless. The advertisement above is made by a French advertising agency and is used to sell PS VITA, a handheld gaming console by Sony. This ad is obviously targeted to men because of the imagery as well as the product. Are women just a game/ object meant for men's enjoyment? This isn’t just a horrible representation of women but it also excludes all the female gamers from their target audience. What kind of message do you think this sends to people, both men and women? There are so many things wrong with this ad, what are the ones that struck you the hardest, the body image, body ideal, how women are to act/be treated? How did you read the ad and its underlining meaning?