Jelena Abbou, a Serbian-American body-building competitor is the new face representing for MAC cosmetics in their new makeup campaign launch called simply, "Strength." Jelena Abbou is a unconventional model that would not be normally featured in beauty advertisements.This ad shocked many people when this advertisement was released to the public for their choice to choose a female body builder. I think it is refreshing to break away from the traditional model "looks" that dominate our ads everywhere and on fashion runways, and see this kind of strength and beauty.
Makeup and tanning is a huge part of getting ready to compete in these kinds of body building competitions and many female body builders mainly uses MAC cosmetics because they are well known for their long lasting makeup.
Some people may not like a female body builder as a model for MAC cosmetics because it is unconventional beauty by the societal norm standards and also some people may argue that preparation to compete such as constant tanning, not eating for days before competition, etc. does not represent beauty at all and not "natural."
How do you feel about Jelena Abbou as the new face of MAC and this Strength campaign?