Friday, February 22, 2013
Media Moment: Sexy associated with "sore"?
I stumbled across this image on my cousin's Instagram this week, and was pretty taken aback for a number of reasons. My first reaction was shock that anyone could think this was okay - to encourage women to literally cause themselves physical pain in the form of workouts, to achieve the societal standard of what's considered "sexy." We can't see the woman's face in the image, but that is perhaps, part of the point of the ad. Our bodies are what's sexy, and according to the ad and text, only thin, flawlessly smooth, but sore bodies are sexy. The fact that my cousin, who's 20 years old, was posting it, with a comment that read something along the lines of "Hitting the gym #beautyispain," was also rather jarring to me. Here is a well-adjusted, intelligent, and independent young woman, who is still affected by ads like this, and made to feel that she's not enough unless she's worked her body to fit the ideals set by society.
Upon studying the image a little further, a thought came to me that might be pushing the limit of what the ad is trying to say. But I considered the idea that because the woman is naked apart from her underwear,we can infer that she's just slept with someone. And to say that "sore" is sexy, led me to think of physical abuse in a relationship. Do you think that this idea might be too far-fetched? Or do you think it could be fair to make that jump considering the text in the image?