Tuesday, September 24, 2013
Media Moment #1, "American Horror Story: Coven" Poster
Each year, FX has done a marvelous job marketing the series, both through print and televised advertisements, but this one particular poster caught my eye unlike any other. In it, three women in bright red lipstick have their mouths opened wide as a long snake unrealistically makes its way into all three of their mouths. Without giving it much thought, it was clear that there lied phallic undertones, although it's hard to imagine that the marketing team behind this image was trying to be cryptic. The marketing team is clearly trying to make something sexual out of this, as the actions here would make anyone think of oral sex.
Sex sells, and linking your show to an image that looks very much like a sexual act is a way of capturing the attention of media consumers. I don't watch "American Horror Story," but this ad clearly captured my attention. The question I pose, a question that has often been posed before, is whether it's acceptable for images like this to be on display where children might be exposed. Is the image cryptic enough to guard children from its sexual undertones, or is it too on-the-nose? You be the judge!
Posted by Ryan at 5:04 AM