Tuesday, November 15, 2011
I found this Ad on Adweek.com a while ago and just havent got around to posting it. The article that goes along with it talks about how in the 1960s Pepsi decided to target the demographic they hoped would buy their product instead of the product itself (Pepsi Generation), which at the time was revolutionary. This year Pepsi also released a Ad campaign for its new skinny can which aims to target "beautiful, confident women".
What is the message the second Ad is giving to its target audience (beautiful confident women)?
link to full article