Tuesday, April 9, 2013

Media Moment, "Herbal Essences"

I've seen this commercial dozens of times and every single time I think, "What does any of this have to do with shampoo?" Without looking at the screen one might think that the channel had been switched to cinemax or HBO. This commercial completely sexualizes SHAMPOO. Is shampoo something that has inherent sexual qualities? Not generally. So what I really don't get is WHY they did this? Was it simply for the "attention" factor? Furthermore I don't understand how "family" networks let this air on their channels. Did this upset any of you as much as it did me? Maybe it's just because I am thoroughly over "sex" being the topic of literally everything media related...

What other type of reading might someone have of this commercial?
Do you think this commercial is using the sexual factor just for attention?

1 comment:

  1. Yes I think this commerical is using a sexual factor to try to tell the shampoo. A message I could see someone getting is if you buy this product you will be so happy like the female in the commerical. She has such a big smile at the end. In a way it is making it seem like you will be so happy with yourself if you buy this product. Many companys attempt to make it seem if you but what they are selling you will be happy.