This is a commercial for Burger King that I remember seeing on television a few years ago. I wanted to share it because of how the women are portrayed. There are only three women in the commercial and they play the stereotypical role of the “housewife,” the “working woman,” and the “sexy girl next door.” Two out of the three women do not seem interested in a meal at Burger King whatsoever, which signifies that consuming meat and beef in particular is a masculine activity which women have no business in partaking. The only women who is eating the breakfast sandwich is depicted as wearing the “pants” and a work-related uniform.The three women are all passive and used as props in the men’s eager quest to the restaurant. The first women has a briefcase thrust upon her. The woman holding the garden hose and sipping on her drink connotes a sexual thirst, which causes all the men to stumble along the way as they sing “yummy, yummy tummy tummy.”
Is this a parody? If yes or no, should the women be portrayed the way they are?
Does this commercial stereotype the male actors as well as the female?