When I first encountered this commercial I was truly confused as to what the actual purpose of this advertisement was. In the beginning segment all that is encountered is this vague “hairball” looking creature walking amongst a group of people in an office setting, however, seven seconds later we encounter this hair piece looking over its desk to see a clearly formed headless pair of breasts in its field of vision. Conveniently, as the two become aware of one another Daniel Johnson’s “True Love” begins to play in the background. The segments that follow are images of how these two items are constantly being divided or prevented from “true love” by others. What is upsetting and sexist is how contradictory the message of this commercial is, as the end of the commercial states “'Hair. It's what girls see first,'” but then what is it that he first sees? Well, of course, his field of vision notices immediately his co-worker’s well-formed breasts, apparently the only thing that matters on a woman. This downplaying of the inappropriateness of defining a woman based upon her anatomical features or better yet, noticing individuals for the vein appears is the message being broadcasted. The young audiences, particularly the teenage males, who will view this advertisement are led to believe that the elements of attraction and “true love” are based solely upon physical attractiveness, that what is on the outside is all that matters. Is this really the message that we want to be perpetuating in a society that is now being burdened with single parents, a growing number of divorces, and the exponentially growing number of teenage pregnancies?