So... as I'm walking to the F train on 63rd and Lexington after an arduous day of classes, a telephone booth that had this ad in it's glass display caught my eye. It's simple to the naked eye. It tells a story: a white woman, with two kids, won the lottery and went shopping for market goods. Her son is operating their plane which was bought by their winnings. They're "landed" in a parking lot and there's a line which states "Yeah, that kind of rich." I found the ad quite comical but somewhat sexist in a way. Primarily because the woman/mother is doing the grocery shopping and not a male figure. I'm not saying that a man should be doing grocery shopping instead of a woman but why can't he? There is clearly a man walking towards the supermarket but I think he could have been placed there just so the advertiser (New York Lottery Powerball) wouldn't be questioned as they are in my post.
And so my question to you is: In a country where a man is looked upon as the figure who brings home the income and a lady's responsibilities are to take care of the home and children, does this ad fit or break that stereotype, which history has known to be the norm of society? Women today, in my opinion, are more prevalent in the workforce and hold great social power as do men, and so I find it somewhat offensive that here, a woman is only able to take care of kids, do grocery shopping, and handle heavy machinery (which can also be a misinterpretation being that her son looks to be the pilot of the helicopter!)