Monday, December 2, 2013

This Ad "Sells Xenophobia to Liberals"

http://litostpublishing.org/2013/11/05/codebreaking-how-to-use-content-marketing-to-sell-xenophobia-to-liberals/



This article does a great job of using something similar to our "media kit" to examine this ad, demonstrating that its success in appealing to liberally-minded consumers is ultimately based on racist/"Orientalist" assumptions. An eye-opening read!

1 comment:

  1. I read that a billboard company refused to place that ad on there billboards in times square.. i think they said "it would make people feel to uncomfortable" Amazing how far these corporations with push xenophobia!

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