I saw this 30 second commercial and the first thing that came to mind was sharing it with the class.
Dewar's - The Drinking Man's Scotch
From the title it is known its an alcohol commercial but in the back of my mind I was already expecting more. It brought me back to the champagne commercial we saw in the first classes. Women are hypersexualized in advertisements to draw in men's attention as if it's the only way it can be done. Before this class, I would have watched this commercial and not thought much of it. Now I see it and automatically see it in a different way than others. In my opinion, from the beginning the women coming out of the apartment as the camera is on its way in, and how the woman or "narrator" says "you might be wondering is this the one you want?" As soon as the camera enters the room it makes you think something totally different from liquor. From this point on the camera focuses on different of the woman's body parts.
Why must women be used in this way to draw attention to an alcoholic drink?