This ad may as well have been from the 1940-1960's era. Brinks is advertising their locks as useful to the housewife who always has her hands full. The image displays a woman holding laundry/ groceries while talking on the phone.Women's gender role in their eyes is still on the level of the ever busy housewife who has multiple responsibilities around the home, rendering her unable to open doors normally because her hands are literally always full running errands.
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