I was browsing the web the other day and stumbled upon this article and it really stood out to me, especially as I am an avid moviegoer and always wanted to work in the movie industry. When I saw the title, "
Guess What? Women Buy More Movie Tickets Than Men," I said to myself, I've have to check this out. , who wrote this article picked up this fact from the MPAA site where they have annual statistics, and currently from 2010-2011, women make up 51% of moviegoers vs 49% of men. Based on these stats, Silverstein goes on to say that "The future is female."
So my question is, why do you think women go to the movies more? If women is the future market, how do you think this may affect advertising? Have you seen more ads catered to more men or women based on these stats, or no change at all?
I do not know the reason why more women go to the movies more than men do, but personally when I see movie previews that I can relate to I make it a priority to go to the theaters and watch it just to see how it plays out. If advertisers know that women are the future market they could take more jobs in promoting movies they think women would like to see whether it be "chick flicks", comedies, or action films rather than "guy" movies to make more money. Yes that does sound stereotypical but that could be how advertisers see it. I haven't really seen any change in more ads being catered to men or women. I actually thought that it would be equal.
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