tag:blogger.com,1999:blog-349274489320343637.post7277336484461268936..comments2023-03-26T05:46:01.356-07:00Comments on Women in the Media: Lynx Deodorant Ad BannedSam Federhttp://www.blogger.com/profile/07526776423792966430noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-349274489320343637.post-45674058882885972822011-11-30T13:19:25.589-08:002011-11-30T13:19:25.589-08:00What I find really offensive in these ads is that ...What I find really offensive in these ads is that they do not even "hide" the male gaze factor anymore (the see but not be seen). This woman is overtly and admittedly on display for the male audience. And of course it perpetuates the traditionnal stereotypes (women's first role is to be attractive to men and to serve them too - kitchen ad).<br />I was wondering if the ad was banned because it is overtly sexist instead of more inferential. Which one do you think is more powerful: overt or inferential sexism (or racism too).<br />I have read about ads being banned mostly in the UK, does anyone of you know about ads that were banned in the US? I think the FTC is in charge of advertising regulation in the US. Do you think because it deals with a large number of consumer and trade issues it is less efficient than the ASA? Or is it just a cultural difference (if less ads are banned in the US)?JulieMhttps://www.blogger.com/profile/16820788963645407381noreply@blogger.com